These shades got style and your peepers will be fully covered. Learn More

If you become separated from your Watershot® for iPhone housing, the Watershot® Buoyant Lanyard ensures it will be safely floating on the water’s surface. Easy to install onto your housing, this accessory will provide you additional peace of mind. Learn More

Watershot Inc.® introduces the purpose-built underwater camera housing for the iPhone - designed and developed for the extreme abuses of water sports. This is no basic case, the Watershot for iPhone is a multi-feature solution specifically made to optimize photo and video capabilities for those who have traded their digital cameras for the simplicity of their smart phone.

The unit comes complete with a glass lens port and black rubberized baffle for optical image clarity, lens bezel for accessory lenses and filters and a smart yet simple mounting system consisting of an integrated, robust tripod mount with available Pro Mount adapter to utilize endless GoPro® mounting options. Able to withstand 40 meters of depth (130 feet), the iPhone is fully suspended within the housing ensuring the phone and screen are effectively shielded from wear, tear, shock and pressure. Download the free Watershot App, available at the App Store and on iTunes, designed to maximize camera functions from the basics to rapid fire, front and back camera use, GPS overlays and social media sharing while the phone is locked safely in the housing. Learn More

These Hoven sunglasses are the one indeed they fit and look great on most faces. Learn More

These shades got style and your peepers will be fully covered. Learn More

These shades got style and your peepers will be fully covered. Learn More

These shades got style and your peepers will be fully covered. Learn More

Mama didn’t raise a yes man... Put some tough on your face.

• Built from bomb-proof Grilamid


• 8-Base PC lenses


• 100% UV protection


• Built-in hinge system


• Custom metal details


• Frame measures: 64-16-125


• Available in RX

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Forget the Heineken… It’s PBR, whiskey or nothing. Grab your dirtiest denim jacket and step up to the Helm.

• Designed with Ken Block Built from bomb-proof Grilamid


• 6-Base PC lenses


• 100% UV protection


• Contrast logo detailing


• Frame measures: 57-18-140


• Mirrored lens

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Bombshells cannot escape the photo op in this over-sized gem. Hot red bathing suits never run out of style, sitting glamorously poolside.

• Custom-built from high quality


• Propionate 8-Base PC lenses


• 100% UV protection


• Custom metal details


• Frame measures: 62-15-125


• Available in RX

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The Nixon Rover is a great larger watch for everyday wear. This watch will go great dressed up or down. Learn More

The Nixon Rover is a great larger watch for everyday wear. This watch will go great dressed up or down. Learn More

The Nixon Quatro watch is a great stylish mid sized watch that will dress up any outfit. Learn More

A true classic can never die, but it can be poked, prodded, and injected with fresh vibes. The return of the raddest watch ever just keeps getting radder. Like all Freestyle watches, The Shark Classic is stocked standard with 100-meter water resistance and limited lifetime warranty - ride with them till death.

• Durable Polyurethane Strap


• Time/Day/Date


• 2 Alarms


• Stopwatch with split screen function


• Countdown heat timer


• NightVision Backlight Display


• 100 Meters H20

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The Nixon Supertide surfing watch is a made with super comfy silicone straps so you hardly notice its on. This watch has pre programed tide data and gives sunrise and sunset. This watch will keep you on time to work and help you choose the best time to surf. Learn More

The Nixon Cruiser watch is a great elegant mid sized watch that will help dress up your style. Learn More

The Nixon Corporal SS is a great large faced stainless steel watch that is water resistant to 100M. Learn More

These After Party Matte Black Polarized full wrap sunglasses feature a gloss black frame and square lens. Learn More

These High Beam Gloss Black Polarized full wrap sunglasses feature a gloss black frame with grey lens. Learn More

These Arnette Big Deal Matte Black Sunglasses feature a Full wrap frame with blue mirrored lens. Learn More

These Hazard gloss black sunglasses feature a Full wrap frame with grey lens. Learn More

These Heist matte black full wrap sunglasses feature a deep midnight black frame color, blue lenses and black icon with black logos. Black isn't back, it never went away. Learn More

These Heist matte black full wrap sunglasses feature a deep midnight black frame color, dark lenses and black icon with black logos. Black isn't back, it never went away. Learn More

These Heist gloss black full wrap sunglasses feature a deep midnight black frame color, dark lenses and black icon with black logos. Black isn't back, it never went away. Learn More

These Munson gloss black sunglasses features a deep midnight black frame color, dark lenses and black icon with black logos. Black isn't back, it never went away. Learn More

Tonette’s sunglass vibe is strictly post-modern, while still drawing inspiration from iconic frames of the recent past. With a vibrant color palette, Tonette’s metropolitan appeal keeps it clearly on the cutting edge.

Electric Sunglass Details:

• Size Category - 3


• Polarized Lens


• Gloss Black Frame


• 100% UV Protection


• 6 Base Mold Injected Grilamid Frame


• 6 Base Polycarbonate Lens


• 3 Barrel Stainless Steel Optical Hinge

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Finally a fully functioning Tide Watch specifically designed to fit a small wrist. The Freestyle Gromatide clearly delivers direction, time and accurate height of the next tide for 75 preprogrammed beaches around the world for the next 15 years.

 

• 36mm Case


• Tide Data for 75 beaches worldwide


• 9 Programmable Favorite Locations


• 180 Minute Off Set


• Optional Big Time W/Shark Fin Animation


• Dual Time


• Time/Date


• 100 Meters H20


• Chrono/Timer


• Alarm

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The Nixon Corporal watch is a great everyday watch.

Nixon Corporal Details:

• Movement: 3 hand Japanese movement.

• Case: 48 mm custom stainless steel case with enamel fill crown and hardened mineral crystal.

• Band: All Horween leather or canvas band with genuine leather backing and custom stainless steel buckle.

• 100M GOOD FOR SURFING, SNORKLING AND SPEAR FISHING.

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Go ahead take a nap on the beach in comfort with this ultra large super soft beach towel from Sun Bum.

Sun Bum Beach Towel Details:

• ultra large 72" x 40"


• non shrinking


• 100% cotton

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Go ahead make that diving catch into the waves with this Sun Bum beach football it is waterproof and will last you all summer long.

Sun Bum Football Details:

• Waterproof


• tacky print for improved grip


• real threading & laces


• inflatable to 2lbs

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There is nothing like spending a day at the beach playing a game of ultimate frisbee or merely tossing the disc around. This Sun Bum ultimate beach flyer is 175grams and perfect for the beach.

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These Spy sunglasses fit like a glove and have sweet style to match. Learn More

Tonette’s sunglass vibe is strictly post-modern, while still drawing inspiration from iconic frames of the recent past. With a vibrant color palette, Tonette’s metropolitan appeal keeps it clearly on the cutting edge.

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Roll with the punches in the new Electric Hardnox sunglasses, a distinguished twist on a legendary style. Created from handmade acetate, Hardknox’s pristine lines, classic temples and scalloped arms can take on whatever life dishes out. Learn More

This Electric Sunglass is an extra large version of the all around timeless favorite EC/DC frame with a flattering design that is bigger and more versatile. EC/DC XL, is more of the 80’s inspired square wrap that made EC/DC a classic. Whatever input or output your running will be much larger with EC/DC XL.

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Sometimes going into social situations is scary, especially if your face is naked, and the fear in your eyes is visible. But when the time comes to make your entrance, there’s only one thing to do… CHARGE! These Electric sunglasses have classic styling, wrap fit, great for any face-these are the no nonsense, no bullsh*t, universal shades that will make any entrance you make amazing.

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This tough-as-nails Electric Sunglass style was inspired by aussie surf hero Mr. Matt Hoy. Designed to look as good on the beach as they do out on the town, Hoy sunglasses share the same ‘surf all day, party all night’ attitude that makes Matt Hoy a living legend. The inside arm of every Hoy frame incorporates the stars of the Southern Cross Constellation-a proud aussie symbol taken straight off the iconic Australian national flag. So, who better to pull up a bar stool with and cheers a fresh schooner of beer?

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These shades got style and your peepers will be fully covered. Learn More

This shade fits great and is Von Zippers #1 Selling Sunglass. Basically you can't go wrong with this one.

100% UV Protection

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These Von Zipper sunglasses make for a great fit that fits most people and looks great.

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Trunks, Towell, Flops, Shades now hit the beach. These Von Zipper sunglasses are sure to get you all the sun protection needed.

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These Von Zipper sunglasses will keep you eyes protected and keep you in style. Learn More